Hey, Coach Lora here with another GREAT question today! This one’s all about technology and promoting your business.

Q: How do I know which technology to use, and the services I need to effectively promote my business? There are so many to choose from!

This is certainly a conundrum and one that I have found myself in over the years. I’ve also spent a lot of money getting ahead of myself in “serial promoting.”

What do I mean?

Technology is a wonderful tool for businesses like ours, and if you don’t know how to properly use the tool, it can become quite expensive, like the voracious talking plant Seymore from Little Shop Of Horrors. If you’re not clear about your goals, it can cost you in time, money, and energy. The most common ailment I see here is the “Cart before the horse” syndrome.

Here’s one common scenario:
You decide to host a workshop. You set the date and begin posting on Facebook, sending emails, investing in advertising and / or handing out fliers. Sounds great doesn’t it? Yet, results fall flat.


The ground work wasn’t done before you launched (aka. You got your cart before your horse!)

A few necessary steps when marketing:

  • Who is your audience?
  • What is their problem you wish to solve?

  • Why should they invest their valuable time and money with you?

  • Are you speaking their language? (Or are you speaking in yours?)

  • Is your Call To Action strong enough?

  • Are you funneling the traffic to ONE SUCCINCT PLACE?

  • What is your promise of the experience for them?

  • What is your promise in the event for them?Do you have your messaging schedule calendared?

  • Is your team clear on the plan, the whole dynamic, and helping you promote?

  • Are you monitoring numbers along the way so you can course correct?

Hiring social media professionals, SEO people, PR Firms or any other service BEFORE you are clear on your brand, your processes, your messaging, and the path your clients can take with you – will leave you (and your potential clients) in confusion – and by the way, confusion doesn’t sell.

There are many things that can be done at no or low cost to promote your business and your events, and I will be mentioning a few at my Conference Presentation, “Horses, Money, and Chocolate – How you do money is how you do EVERYTHING!”  

I hope to see you there!