A business brand is quite often confused with the logo. The brand is far from JUST a logo. Your brand is the promise of the experience. Your brand also involves impact.
What impact does your product or service have on clients REALLY? And what impact are you hoping for? – Whether you are in Real Estate or selling widgets, there is an impact.
Does your widget ease their life so they can enjoy more time with family ultimately?
Does your service increase revenue that ultimately gives peace of mind?
Embrace the impact you want to have and examine where you need to polish for greater results.
I have been getting many questions about branding and marketing lately which has led to rolling out a group Marketing Foundations class and it is all about impact and results – so it has been on my mind lately. Stay tuned.