Yeah, yeah, yeah, you’ve heard this a thousand times. Never give up! Platitudes are everywhere.

It may sound trite to you but wait a minute.  Let’s look a little deeper. What does the word persistence really mean?

Keep going against all odds? This can be insanity in some situations.

To keep going even when you don’t feel like it?

Sticking with something until you get it right (like piano lessons)

We naturally associate the word persistence with DOING SOMETHING, in a stubborn kind of way.

Perhaps persistence is about adopting the mental attitude of someone who has ALREADY ACHIEVED their goal.

There’s a saying that has been around as long as I have been in the coaching industry (since the early 90’s.) It is this:

BE who you need to be, so you can DO what you need to do, to HAVE what you want to have.

This is where it is easy to derail yourself in your leadership of anything, especially your goals. Maybe you get negative feedback on your way to your goal. Or no feedback – you hear crickets. Or maybe you’re afraid the outcome you want won’t happen. Then the mental attitude of shrinking back or questioning yourself and the decisions you make sets in.

Reaching your goal truly begins when you shift your mental attitude of the goal as ALREADY being achieved. This causes you to see the next step differently. Psychologically you will see what you focus on. If you focus on failure or negative feedback (and fearing its on the way) – guess what you see? Yep, you see what you fear.

Leadership Tip: Mentally hold the desired outcomes you want in spite of what is happening around you. This is persistence. Take time each day to re-connect with those desired outcomes, even if it is only for 5 or 10 minutes. This refreshes the mind to be more productive and focused on your desired outcomes and goals. And when a door appears to close, you are more able to course correct.

One distraction from persistence is adrenaline. You might say that adrenaline is the nemesis of persistence.  Adrenaline is the fight, flight, or freeze hormone. It is very useful in life threatening situations, however it is being overused these days for a quick rush to get things done. Adrenaline shows up in a number of ways, like:


Perpetually running late because of the overpacked schedule.

Procrastinating projects to the last hour and then rush to finish line.

Doesn’t sound harmful on the first pass, but when we’re talking leadership, it takes away from the depth and effectiveness you need to be the kind of leader others want to follow.

Take the Adrenaline Quiz Here!

So what did we learn today? Persistence is a key ingredient in leadership – leadership of team, money, time, and energy, or any goal in life.

Want a jump start in setting and achieving your goals for 2019?

Join me December 28th for a morning of doing just that!

I will be hosting the Action & Accountability Day – Year End Edition where I will be helping participants clear the decks and set the stage for success in 2019 from the comfort of their office.


This is $400 in coaching for only $25 AND your money goes to help non-profits in California that sustained big losses as a result of the fires.

Learn More Here.

What others are saying…

I’m very happy I made the decision to work with Lora, and grateful to have met her. It has freed me, in terms of thinking, to ask questions and fashion the business I really want.

– Brenda Becker, Redding, CA

I have added new income streams with Lora’s help and feel confident in my success now, when I set my sights higher, I know I have the resources to get there!

Misti Fry

M.S., CPDT Owner, MVP Canine Life Coach, Springfield Missouri

About Lora Newman:
Lora Newman, M.S., LPC, is a Mastery Certified Coach, and Founder/CEO of Zero2Sixty Performance Coaching, llc, a national company currently serving clients in 22 states and three countries. Lora has been helping Business Leaders bust through the barriers holding them back in business and in life for more than 18 years.
She has gained notoriety as the Founder of The 48 HR Breakthrough™ 2-day intensive where business leaders learn to replace obstacles and problems with creative, strategic thinking so they can increase business revenue, lead teams with ease, and enjoy more freedom.
Lora received her B.S. in Psychology from Drury University and an M.S. in Counseling from SMSU (now MSU.) She is a graduate of Coach U Coaching School, and is a member of the International Association of Women in Business Coaching. Lora holds duel certifications in EAGALA (Equine Assisted Growth and Learning Association) as a Certified Professional and a Certified Corporate Professional.